"Sew 'n Mod"

a promotional event for YarisWorks featuring Davan

Granada

If you can stomach the not-so-covert Toyota sponsorship (ok, ok, so the damn thing does get 40mpg), the YarisWorks "Sew 'n Mod" could actually be a pretty cool event. The mobile tour celebrates the "DIY creative lifestyle movement" (um, what?), a "trend" recently featured in the NY Times and SF Chronicle. This kickoff event offers an interactive buffet of "cutting-edge craft clinics." The reason we're using so many quotation marks is because we really can't figure out WTF this event is all about.From the promoters: "We bring the stuff, you trade it with perfect strangers. We'll have sewing and modification stations where participants can personalized their trades to their own tastes."

Comments

Emily Hadley 13 years, 10 months ago

Weird. But hey, it's free, right? Just keep in mind that when Toyota says DIY, they mean their slogan, "Drive it yourself".

Maybe they're recruiting a street team.

irvindm 13 years, 10 months ago

I don't quite get their commercials... is it supposed to be funny watching a small car throw a pie at another small car?

Aufbrezeln Eschaton 13 years, 10 months ago

Screw it, man, if Toyota is going to give me free crafting supplies, I am so taking advantage of their desperate-to-be-hip asses.

"Rock is dead. Long live paper and scissors."

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