"Sew 'n Mod"

a promotional event for YarisWorks featuring Davan


If you can stomach the not-so-covert Toyota sponsorship (ok, ok, so the damn thing does get 40mpg), the YarisWorks "Sew 'n Mod" could actually be a pretty cool event. The mobile tour celebrates the "DIY creative lifestyle movement" (um, what?), a "trend" recently featured in the NY Times and SF Chronicle. This kickoff event offers an interactive buffet of "cutting-edge craft clinics." The reason we're using so many quotation marks is because we really can't figure out WTF this event is all about.From the promoters: "We bring the stuff, you trade it with perfect strangers. We'll have sewing and modification stations where participants can personalized their trades to their own tastes."


Emily Hadley 14 years, 6 months ago

Weird. But hey, it's free, right? Just keep in mind that when Toyota says DIY, they mean their slogan, "Drive it yourself".

Maybe they're recruiting a street team.

irvindm 14 years, 6 months ago

I don't quite get their commercials... is it supposed to be funny watching a small car throw a pie at another small car?

Aufbrezeln Eschaton 14 years, 6 months ago

Screw it, man, if Toyota is going to give me free crafting supplies, I am so taking advantage of their desperate-to-be-hip asses.

"Rock is dead. Long live paper and scissors."

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