Lawrence.com

Los Angeles — The Emmy Awards show, delayed twice by last month's terrorist attacks, have been rescheduled again in a move that could put the telecast in competition with the seventh game of the World Series.

The awards ceremony is scheduled for Nov. 4 at the Shubert Theatre, the Academy of Television Arts & Sciences and CBS said Wednesday. That date also is slated for the final game of the Series, if it's necessary.

"The show will go on," said CBS President Leslie Moonves.

Ellen DeGeneres will remain as host. The Emmys won't have a satellite studio in New York City, as was planned for earlier this month.

Originally planned for Sept. 16, the show was delayed after the Sept. 11 terrorist attacks. It was rescheduled for Oct. 7 but called off again when the United States and Britain launched a retaliatory strike against Afghanistan that day.

If the Series goes a full seven games, it would end with a nighttime contest broadcast Nov. 4 on Fox. Moonves noted that the World Series goes a full seven games only about 20 percent of the time.

Despite the potential conflict, an early November broadcast would give CBS a valuable showcase for its special "sweeps" programming for the month. Sweeps periods, held several times a year, are watched closely to set local advertising rates.

The ceremony originally was to have been at the 6,000-plus seat Shrine Auditorium. The Shubert holds only 1,800 people.

Since the first delay, the television industry has been divided on whether the awards should be restaged or dropped altogether.

Some participants were worried about safety, although officials said no threats had been received, adding that unprecedented security measures were in place at the Shrine.

Others questioned the propriety of a Hollywood celebration in difficult times. But CBS and the academy were intent on proceeding with the 53rd annual prime-time Emmys.

"There's a lot of money at stake," Moonves said.

The network stands to lose advertising dollars and a promotional platform for its programming, while the academy depends on the $3 million-plus network license fee and ticket sales for a large part of its annual budget.