Wednesday, December 3, 2003
After rocketing up the charts the past several weeks, the Nintendo Gamecube has now reached No. 1 and is America's top-selling home video game console, according to direct sales data from the nation's leading retailers. Nintendo sold more than half a million Gamecubes during Thanksgiving week, easily surpassing its console competitors. Among all game devices, it trailed only to Game Boy Advance, which sold almost 600,000 units to U.S. buyers during the week.
"All along, our business plan for this year was to maximize consumer interest and sales during the fourth quarter," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "But frankly, we're overwhelmed by how successful we've been. Our price cut of Nintendo GameCube has ignited sales to the degree that it may turn out to be the best-selling console for the entire month of November. We're tracking to sell more systems in the last eight weeks of the year than we did in the previous 10 months combined."
It will be truly interesting to see the result as of January 1, 2004 or if Sony or Microsoft decide to get aggressive in their pricing as well.