Shows plugged with advertising

Wednesday, December 3, 2003

This column was written on an Apple iMac computer using Microsoft Word. How dumb does that sound? If there's anything that annoys me more than the sound of Trista Rehn's voice it's the cancerous growth of product placement on primetime shows. Not satisfied to saddle us with regular commercials, we now must endure plugs within the programs themselves. Did you ever notice how often Jack hops into a Ford F150 truck on "24," the show brought to you by the Ford F150 truck? "Queer Eye for the Straight Guy" offers an hour-long celebration of name-brand skin creams, hair products and even tea shops.

As it did last week, tonight's "Trista and Ryan's Wedding: Part 2" (8 p.m., ABC) continues the onslaught of obnoxious label name-dropping and vulgar hype. In fact, the entire series is an excuse for the bride-to-be to drool over china patterns, caterers, florists, bakers and other services that few of us can afford. And if we did have the moola to blow on such loot, would we really waste it on products associated with a show this torturous and tacky?

Tonight's other highlights

Late night

Keanu Reeves and sex therapist Sue Johanson are on "Late Show with David Letterman" (10:35 p.m., CBS) ... Jay Leno hosts Elijah Wood and music by Counting Crows on "The Tonight Show" (10:35 p.m., NBC).