Nintendo announces customer loyalty program

New rewards program starts with free Zelda pack to those who register two holiday games

Already popular in other countries, Nintendo is giving more and more to its US fans with a new rewards program. This is part of a completely redesigned Nintendo.com Web site, the three-tiered program rewards players for their site participation with exclusive news and inside information while soliciting feedback on Nintendo systems and games.

The Customer Loyalty Program's first free reward is The Legend of Zelda® Collector's Edition disc, which users can get by registering two of Nintendo's hot holiday titles and their Nintendo GameCube system on the site.

"Nintendo players around the world exhibit a level of dedication and loyalty that is unmatched, and the updated Web site and our new Customer Loyalty Program focus on our greatest assets - our fans," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "As an extension of our 'who are you?' campaign, the new Nintendo.com Web site lets players explore a community of emotions and personalities, and allows our consumers to share their passion for video games."

The Customer Loyalty Program gives Nintendo the opportunity to communicate easily with its millions of loyal fans. Select members also may receive special promotional offers or awards as a result of their site participation.

The new program offers three levels of membership:

  • My Nintendo Members - All visitors to Nintendo.com can become registered My Nintendo members by providing their e-mail and home addresses. My Nintendo members may participate in surveys or forums and subscribe to value-added services such as e-newsletters.
  • NSiders - By registering at least one Nintendo product on the site, My Nintendo members become NSiders. They get access to hidden game content, cheat codes and other valuable information that rewards them for their loyalty to Nintendo.
  • Sage - Based on their frequent participation and feedback at the NSider level, the most dedicated customers may be offered Sage membership, bringing them into an inner circle of influencers who can retrieve premium content, help moderate forums and occasionally preview new Nintendo games and initiatives.

This is another promising step for Nintendo to further penetrate the market. We'll have more soon.

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