'Business as usual'

The Lazer axes local music program after 10-year run

The local music show on The Lazer was supposed to be celebrating its 10-year anniversary this year.

Instead, Lawrence's KLZR-FM 105.9 rang in 2005 with the abrupt dismissal of the show, coinciding with the station's format change to adult-oriented "Hot AC" (recent playlists include Sheryl Crow, Coldplay, Kelly Clarkson and Goo Goo Dolls with little trace of rap, hip-hop or R&B;).

The show's cancellation effectively eliminates any traces of the "old" mid-'90s Lazer that supported local bands like Ultimate Fakebook and Frogpond and featured an adventurous alt-rock format.

New KLZR general manager Ron Covert said the local music show no longer fit the format and target audience of the station.

"At this point in time we don't think it's the best use of our air time," said Covert, who moved to Lawrence from Columbia a month ago to assume the GM position. "That's taking nothing away from the local artists, but this particular station is a mass-appeal radio station."

Viking conquests

Covert is the CEO of Viking Communications, a new company formed to operate KLZR, KLWN-AM (news-talk) and the recently acquired KKYD-FM "Wild" 92.9 in Topeka.

photo

Photo submitted by Colby Blanton

The Lazer's last local music host 'Newman.'

Covert said KKYD's "rhythmic" format - mostly R&B; and hip-hop - would serve the area's younger and college audiences. KKYD could potentially develop a new local show "if the public shows a desire for it and it's something that makes good sense for the overall programming of the radio station," he said.

"We're also looking at some other options for doing some local music on KLZR, but more stuff that might fit the format - maybe some acoustic stuff," Covert said.

The cancellation didn't come as much of a surprise to Jeff Peterson, who founded The Lazer's local music show in 1995. Peterson left the station in 1999 when it changed formats to Top 40.

"It's just another example of how The Lazer continues to make all the wrong moves," said Peterson, who now DJs for Topeka's V-100 and serves as operations director for six Cumulus Media stations in Topeka.

"I was surprised to see it last so long ... I would imagine that they kind of wanted to cancel it all along because it really didn't fit what they were doing."

Peterson said The Lazer's local music show was probably not as popular anymore as it was during his stint from 1995-1999.

"I don't know that the local music scenesters were using that outlet anymore, with the rest of the programming being so hard to listen to," he said.

But Colby Blanton, a Topeka resident who has co-hosted the show since 2001, said the show had a loyal listener base.

"Lawrence has always been known for its great local music and that's why people always tuned in," he said. "A lot of people are kind of pissed that it's gone."

Blanton encouraged the show's listeners to e-mail the station to show their support.

The last dominos...

The show's cancellation could boost the listenership for Peterson's "Download" program, which airs 8-10:30pm Sundays on V-100. The show plays approximately 40 percent local music - largely from Lawrence, Manhattan, Topeka and Kansas City - in addition to new national rock releases.

Other area stations with local music programming include: KJHK-FM 90.7 ("Plow the Fields," 2-4pm Saturday) and The Buzz KRBZ-FM 96.5 ("Homegrown Buzz," Sundays 9-10pm). KJHK also plays local artists frequently during its regular programming.

Homegrown Buzz host "Jeriney" helps coordinate a weekly local music night at Jerry's Bait Shop in Lenexa. She said Homegrown Buzz tries to get people to go see bands that they ordinarily wouldn't.

"The goal is to get people to realize that there is good music in the area," she said. "I probably go to 6-7 shows a week just finding bands and talking to people and getting CDs."

Homegrown Buzz was actually the brainchild of Stash, a former Buzz DJ who is now music director for The Planet KZPL-FM 97.3.

Though The Planet recently added Kansas City band Abileen to rotation, it has not yet established an all-local program.

"It's something we are hoping to do in the very near future," Stash said.

According to Stash, most corporate stations shy away from all-local programs because they fear they will get bad ratings. The Planet has the advantage of being privately owned, meaning it can take more risks with its programming.

"If you're playing a bunch of stuff that people don't know, then you're automatically running the risk of losing listeners, therefore getting lower ratings, therefore getting less money from advertisers," he said.

Another factor that can make all-local shows unrealistic is the low production quality of local music, Stash said.

"It's expensive to record," he said. "You're taking an even bigger risk by playing stuff that sounds local."

According to Stash, however, that may be a risk worth taking

"Anything outside of playing the hits is risk, but I think that's a risk you have to take now," he said. "Most of these guys, especially on the older side and the business guys, they continue with business as usual. Well, guess what? The marketplace has changed. Business as usual didn't used to have Satellite Radio involved; didn't used to have internet involved; didn't used to have music channels on your cable involved; didn't have iPods and all that."

"We have to change the way we do things and I don't believe that just playing the hits is going to cover that anymore. Especially with Satellite Radio, the only advantage that terrestrial radio has is being able to do something unique to here, and one of those things would be local music."

Perhaps the Vikings of Lawrence will take heed.

Comments

Colby 16 years, 11 months ago

Being how fast this article was put together, i thought it was good. I wished they would of talked to some local bands though about there reaction to it. I mean the buzz's local show has improved, but as far as i know we (the lazer) were the only station playing songs from the mid 90's. Like frogpond, outhouse, paw, danger bob, etc. Anyways, im out of the job now. So if anyone has a use for a local music radio dj, give me an e-mail haha.

RUSirius 16 years, 12 months ago

Why doesn't "resident expert" Stash put his money where his lame mouth is?

Why are YOU asking HIM about local music when his station doesn't support us (local artists)?

Did you even do any research on this article? Do you really believe Homegrown buzz was Stashs' "brainchild"? Did you ask the current Program Director at the time if this was true? Do you even know who the current Program Director at the time was?

Quit giving love to a station (The Planet) and it's awful lack of local programming.

Go back and do some research Richard.

16 years, 12 months ago

I thought the article was pretty good. At least the lazer.com web site had a link to it - and you know it's not exactly kind to the old station . . .

But yeah - you know that in the 90's the lazer was on all the radios in all the shops allover town and you heard it in the cars next to you in traffic and it was everywhere all the time.

But somehow, someway, the management FAILED to convert that popularity into revenues. Is that the fault of the music programming?

I think NOT.

It's tough to find people who know how to properly sell ANYTHING much less how to be a "sales person" in an industry that HATES salespeople!

Build popularity and then find sales reps who know who to sell the advertising to and how to sell it! Success with an alt-rock format is as as simple as that!

/phlash!

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