Lawrence.com

Name: Matt Hyde

Age: 39.

Sign: Leo.

Time in Lawrence: 17 years.

Hometown: LaGrange, IL. I went to the same high school as David Hasselhoff.

Occupation: Restauranteur.

What were you doing when scouted: Working.

How would you describe your style: Confused modern.

Who are your fashion influences: Anderson Cooper, Kid Rock and Billy Mays (RIP).

What are your favorite fashion trends: For girls, boots. For guys, cowboy shirts.

What are your least favorite fashion trends: Super duper skinny pants and low-rise pants that show ass crack.

What would you like to see more of in Lawrence: Rainbows and unicorns and shops that stay open late.

What would you like to see less of in Lawrence: Traffic and drunk high-fivers.

People say I look like: Jim Carrey, Dane Cook and Kevin Bacon.

Tell us a secret: I have a huge crush on my wife.

Tell us about your new restaurant, 715: Simple, handmade, affordable, fun, loud, friendly, pork, rabbit, pasta, coffee, wine, croissants.

Shirt: Banana Republic, purchased by my wife one week ago.

Jeans: Gap, purchased by my wife one week ago.

Shoes: Ecko, purchased at Arensberg's two years ago.

Watch: Relic, a gift three years ago.