March 21, 2002
Tom Ascheim poses with the muppet stars of "Play with Me Sesame,"
from left, Ernie, Bert, Prairie Dawn and Grover. Ascheim, 39, is
general manager for Noggin, the cable network for children, which
he and his team will relaunch in April. Daytime programming will be
geared toward preschoolers, while evening fare is aimed at
"tweens," children ages 9 to 14.