October 31, 2003
Dawn Martin watches as her husband, Clyde, sizes up a Fred
Flintstone costume at Spirit Halloween Superstore in Broadview,
Ill. Surveys show that more and more adults are celebrating
Halloween with costume sales reaching higher percentages than in
Stories this photo appears in:
'Friday the 31st' creates more revenues for nation's retailers
When Tony Greco started selling theatrical costumes 30 years ago, he didn't bother stocking cheap children's outfits and plastic masks, so he did very little Halloween business. Now the country's spookiest holiday accounts for 60 percent of his annual revenue -- and most of the customers are only children at heart.