Photo detail

Dawn Martin watches as her husband, Clyde, sizes up a Fred
Flintstone costume at Spirit Halloween Superstore in Broadview,
Ill. Surveys show that more and more adults are celebrating
Halloween with costume sales reaching higher percentages than in
years past.

Stories this photo appears in:

Halloween scares up business

'Friday the 31st' creates more revenues for nation's retailers

When Tony Greco started selling theatrical costumes 30 years ago, he didn't bother stocking cheap children's outfits and plastic masks, so he did very little Halloween business. Now the country's spookiest holiday accounts for 60 percent of his annual revenue -- and most of the customers are only children at heart.


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