Photo detail

Miss Florida Ericka Dunlap, center, reacts as she is crowned Miss
America 2004 by outgoing Miss America Erika Harold. Pageant host
Tom Bergeron is at left. Despite the pageant's attempt to become
more audience-friendly, ratings for the scholarship contest
continued to slide this year.

Stories this photo appears in:

Pageant's ratings continue to fall despite gimmicks

Like a lacquered perm on a sweltering summer day, Miss America's ratings continue to droop.

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