March 1, 2005
Datura Records' movers and shakers (from left to right) Brother of Moses, Approach, Brent Lippincott, Ben the Scratch Rat, DJ Sku, Jeremy Willis, Leonard DStroy (top right). Click photo for larger view.
Stories this photo appears in:
Street level
Independent hip-hop label Datura Records uses guerilla marketing to infiltrate the masses
At Monday's Sage Francis show in Phoenix, Arizona, 50 lucky people will get a free "Independent Success Story" CD. The promo mix of Lawrence music is one of many guerilla marketing tactics Datura has adopted to make a name for itself and its artists - local acts like Deep Thinkers and Approach - among a crowded independent hip-hop scene. From internet networking to cold-calling radio and retail outlets, Datura hopes to follow the grass-roots models of successful independent hip-hop labels like Rawkus and Rhymesayers.
Comments
Lawrence.com does not necessarily agree with comments posted below - responsibility lies with the relevant user alone. Read our full policy.