Photo detail

The science of exclusivity is really the science of fitting in, as belonging plays a major factor in motivating someone to want a product or service they may have been indifferent to otherwise.

Stories this photo appears in:

Tease photo

The science of exclusivity: How Google, Facebook and other services use selective admission to hype products

Soft launches, beta trials and exclusive offers appeal to our instincts — just not the ones you might expect.

Comments

Use the comment form below to begin a discussion about this content.

Commenting has been disabled for this item.