July 28, 2011
The science of exclusivity is really the science of fitting in, as belonging plays a major factor in motivating someone to want a product or service they may have been indifferent to otherwise.
Stories this photo appears in:
The science of exclusivity: How Google, Facebook and other services use selective admission to hype products
Soft launches, beta trials and exclusive offers appeal to our instincts — just not the ones you might expect.