November 14, 2005
Reach's reach has been rapidly expanding thanks to a busy calendar of shows in the Lawrence and KC area. The KC-based rapper just learned that he won the Scion NextUp emcee competition, earning him a phat paycheck and a music video. In some ways, it's an unlikely pairing: a humble, introspective lyricist being co-opted for the purpose of selling aftermarket-friendly tuners. But if there's on thing Reach has proven, no audience is outside his grasp.