Posted
by Jonathan Kealing
June 21, 2010 at 4:01 p.m.
Announcing a change at LJWorld.com
Two years.
I've been wrangling comments and commenters and breaking news and other things online for two full years now. I finally feel like I've developed a rhythm.
That's twice as long as I've held any specific job — so that means, of course, it's time for a change.
Over the next couple of weeks, I'll be training Whitney Mathews to be our company's new online editor. Meanwhile, I'll be stepping into a new role as the company's assistant director of media strategy.
What does that mean? Well, for me, it means I'm stepping away from the day-to-day operations of LJWorld.com, in favor of a more strategic and longterm focus. I'll monitor our growth and work with Whitney to continue to make LJWorld.com a better place for news and community. You'll probably still see me posting in the comments from time-to-time, but not as often as before.
More broadly, I'll spend most of my time working to nurture our niche sites, including WellCommons, plus work on other projects that we're not quite ready to talk about. I'll also coordinate with the folks in our advertising department to make sure our websites are not only useful to all of you, but also to local businesses.
I'm excited for the new challenge and increased responsibility, but I'm being honest when I say I'll miss the relationships I've built with many of you. But I don't feel too bad because I'm really not going anywhere, just juggling what I do.
If you have any questions for me, or for Whitney, get in touch. We're always looking for your feedback.
Comments
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OnShakedown (Chris Tackett) says…
That this post is about your stepping down from LJW, but is published on Lawrence.com (with no mention of l.com or explanation about why it appears here) succinctly sums up what went wrong w/ l.com.
Anyway, that being said, good luck in your new role!
meganstuke (Megan Stuke) says…
Chris, he was the online guy. Which means he *was* directly in charge of l.com.
OnShakedown (Chris Tackett) says…
Megan,
You're missing my point. I'm talking about how this reads and looks to Lawrence.com readers. If he was writing this for Lcom readers it would be phrased differently. I can't know for certain who he was writing to, but this reads as if it was written for LJW readers. It was posted on LJW here http://www2.ljworld.com/weblogs/seen_... and then also posted on Lawrence.com, in what seems like an afterthought, given how it reads and references LJWorld.com. My point was that I think the mixing of content muddled the brands and that is one decision that ultimately led to Lawrence.com's failure.
meganstuke (Megan Stuke) says…
Ah, Chris. Gotcha